Understanding Freight Rates and Charges in the Maritime Industry

Understanding Freight Rates and Charges in the Maritime Industry

This article discusses the meanings of freight rates and transport costs and their relationship. The freight rate is the price charged by carriers for transportation services, impacting the supply-demand balance in the shipping market. In contrast, transport cost is the remuneration paid by users according to the transportation contract, linked by a multiplicative relationship. Understanding the fluctuations in freight rates and their effects on transport costs helps shipping companies and cargo owners manage costs and make better business decisions.

07/28/2025 Logistics Encyclopedia
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Amazon Sellers Shift to Personalized Account Reinstatement Tactics

Amazon Sellers Shift to Personalized Account Reinstatement Tactics

Amazon account suspension is a serious problem for sellers. This article emphasizes the importance of moving away from generic appeal templates and adopting personalized appeal strategies. Through case study analysis, it details how to write sincere and persuasive appeal emails, highlighting key elements and techniques to improve the success rate of appeals. The goal is to help sellers regain their selling privileges by crafting unique and compelling arguments tailored to their specific situation, rather than relying on standardized, often ineffective, approaches.

01/04/2026 Logistics Encyclopedia
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OZON Sellers Guide Managing Product Statuses and Reviews

OZON Sellers Guide Managing Product Statuses and Reviews

This article provides an in-depth analysis of product statuses on the OZON marketplace, offering detailed solutions for product moderation failures. Sellers need to understand product statuses, accurately identify the reasons for rejection, and modify product information according to platform rules. Optimizing product information and avoiding violations are crucial for improving the approval rate. By understanding common pitfalls and implementing best practices, sellers can navigate the moderation process more effectively and ensure their products are successfully listed on the OZON platform.

01/04/2026 Customs Knowledge
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Study Proposes Data Model for Keyword Value Difficulty Analysis

Study Proposes Data Model for Keyword Value Difficulty Analysis

This paper constructs a data-driven keyword evaluation model, deeply analyzing the value and difficulty of keywords from eight dimensions, including competition difficulty, estimated click-through rate, search intent, and potential revenue. Through practical case studies, it demonstrates how to apply this model to cross-border e-commerce keyword selection, enhancing the accuracy and effectiveness of SEO strategies. The model helps identify high-potential keywords and optimize content for better search engine rankings and increased organic traffic, ultimately leading to improved business outcomes.

12/31/2025 Logistics Encyclopedia
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Affordable Tools Boost Global KOL Marketing Strategies

Affordable Tools Boost Global KOL Marketing Strategies

This article introduces several free overseas KOL operation tools provided by Inbeat, including an Instagram engagement rate calculator, a collaboration price calculator, a fake follower checker, and a list of top KOLs. These tools effectively help marketers with limited budgets improve efficiency, accurately assess KOL value, avoid fake traffic, and gain insights into industry trends, thereby achieving marketing results with less effort. They enable users to make data-driven decisions and optimize their KOL campaigns for better ROI in the international market.

12/31/2025 Logistics Industry Insights
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Coupang Sellers Seek Compensation for Lost Daigou Returns

Coupang Sellers Seek Compensation for Lost Daigou Returns

This article details the application process for compensation for returns of goods purchased through Coupang's purchasing agent service. For refunds less than 100,000 KRW and cases where the item is not returned, sellers can apply for compensation within 14 business days after the return is accepted via a designated URL. When applying, correctly select the submission type and pay attention to the supported courier companies for automatic collection. Mastering these tips can effectively minimize losses and increase the success rate of your application.

12/29/2025 Logistics
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Amazon Unveils Pricing Ad and Review Tactics for Product Success

Amazon Unveils Pricing Ad and Review Tactics for Product Success

This article delves into four key factors for successful Amazon new product launches: product differentiation, pricing strategy, advertising tactics, and new product reviews. Addressing the challenge of acquiring reviews for small and medium-sized sellers, it proposes leveraging the European or Canadian Vine program to accelerate review accumulation and then synchronizing them to the US marketplace. The article emphasizes that product quality is fundamental and that combining it with precise strategies can significantly increase the success rate of new product promotions.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Guide to Trademark Naming Success

Amazon Sellers Guide to Trademark Naming Success

Building a brand on Amazon requires careful trademark naming. This article provides a practical process for researching trademark meanings, including using Google Translate, in-depth search engine exploration, and Alibaba domain name queries, helping sellers avoid potential cultural pitfalls and legal risks. It also emphasizes the importance of choosing professional service providers to increase the success rate of trademark registration and lay a solid foundation for brand development. This ensures a strong and legally sound brand presence on the Amazon platform.

12/31/2025 Customs Knowledge
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Amazon Sellers Gain Clarity on Acos Ad Profitability

Amazon Sellers Gain Clarity on Acos Ad Profitability

This article provides an in-depth analysis of the Amazon Advertising ACOS formula, revealing the underlying profit logic. By deconstructing the formula, it clarifies the impact of key factors such as average order value, conversion rate, and CPC on ACOS. The importance of optimizing listings and the product itself is emphasized, offering practical advertising optimization strategies for Amazon sellers. Understanding these elements allows sellers to effectively manage ad spend and improve profitability by focusing on both ad performance and product quality.

12/30/2025 Logistics Industry Insights
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Google Ads Key Metrics and Optimization Strategies

Google Ads Key Metrics and Optimization Strategies

This article provides an in-depth analysis of three key performance indicators (KPIs) in Google Ads: impressions, click-through rate (CTR), and cost-per-click/cost-per-acquisition (CPC/CPA). It offers practical optimization strategies to address common challenges. By focusing on these crucial metrics and continuously refining advertising campaigns, advertisers can effectively improve ad performance and achieve a higher return on investment (ROI). The article aims to guide advertisers in leveraging data-driven insights for better Google Ads results.

12/30/2025 Logistics Industry Insights
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